How Gambling Harm Campaigns in NZ Are Shifting From Shock Tactics to Empathy-Led Messaging
Introduction In recent years, New Zealand has seen a significant transformation in the approach to gambling harm campaigns. Traditionally, these campaigns relied heavily on shock tactics to convey the dangers of gambling. However, there is now a noticeable shift towards empathy-led messaging that resonates more deeply with individuals. This change is crucial for regular gamblers […]
